But so that you may understand where all this error comes from, I will explain the whole matter, and I will explain what has been said by the inventor of truth and the architect of the blessed life. For no one hates or flees pleasure itself because it is pleasure, but because they pursue it without reason, they suffer great pain. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. For who among us would willingly endure pain unless it brings some benefit? Who would criticize someone who seeks pleasure rather than pain, or someone who avoids pain in order to achieve pleasure?